“Of all the corporate assets, customer service may be the single strongest competitive edge. A price image can be established or taken away almost overnight. A service image takes time to establish, but another operator cannot take it away quickly. In fact, a strong service image cannot be taken away at all. To lose it, you must give or drive it away. Dr. Denton’s Quality Service addresses a very important subject that needs much attention at this time.”

Donald D. Byerly, Chairman

Byerly’s Inc.



Lisa Whistler, Consultant